Ross G. Winfield

Financial Advisor, President
The Frieden Agency

About Ross

Ross has been helping individuals, families, and business owners navigate their financial futures since 2000. As an advisor with the Frieden Agency, he takes a thoughtful, personalized approach to financial planning, focused on understanding each client’s goals, lifestyle, and long-term vision.

Ross works closely with clients to develop strategies that support confident financial decision-making. His approach is grounded in building strong relationships and maintaining ongoing communication to help ensure plans remain aligned with each client’s evolving needs.

Areas of Focus

Ross’s primary areas of focus include comprehensive financial planning and wealth management strategies. He works closely with clients to help them:

  • Plan for retirement income and long-term financial security
  • Preserve and protect wealth over time
  • Develop strategies to support legacy and wealth transfer goals
  • Navigate financial decisions with clarity and confidence

Professional Recognition

Ross served as President of NAIFA-Tidewater, reflecting his long-standing commitment to professional development and leadership within the financial services industry.

Community Involvement

Ross is actively involved in his local community, serving in leadership and volunteer roles with various organizations and youth athletic programs. He is also a long-standing member of St. John the Apostle Catholic Church.

Personal Life

Ross was born and raised in Virginia Beach, where he continues to live with his wife, Kristy, and their four children. Family plays an important role in his life and continues to influence the way he serves his clients. Outside of the office, Ross enjoys spending time with his family, traveling, and exploring national parks.

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